Fractional Chief Marketing Officer (CMO)
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The Fractional CMO Advantage: Skyrocket Your Business Without a Full-Time Salary!
Get a World-Class Marketing Leader… Without the Hefty Price Tag!
Hey, I get it—your business or non-profit is growing, and you KNOW marketing is the key to scaling up… but hiring a full-time Chief Marketing Officer? That’s a six-figure commitment (plus benefits). What if you could get the same high-level strategy, experience, and leadership—without the insane cost?
That’s exactly what a Fractional CMO brings to the table! You get all the strategic firepower of a seasoned marketing executive—but only when you need it!
What’s in It for You?
Your team is hustling hard, but who’s steering the ship? Without a solid strategy, your marketing efforts can feel like a guessing game. I step in as your Fractional CMO to:
Build a Clear Marketing Strategy – No more throwing money at random ads and hoping they work!
Connect With Your Dream Customers – Dial in your messaging so the RIGHT people say, “YES, I need this!”
Position Your Brand Like a Market Leader – Stop being the “best-kept secret” and start DOMINATING your space.
Lead & Align Your Marketing Team – So your efforts aren’t scattered, but laser-focused on results.
Scale Your Marketing—On Demand – Get executive-level marketing without the full-time price tag.
The Cost of NOT Having a Fractional CMO?
A full-time CMO can cost you $150K to $250K a year (ouch). But trying to DIY your marketing? That’s costing you customers, time, and momentum. If you think hiring a pro is expensive, try hiring an amateur!
With a Fractional CMO, you’re getting my decades of experience without the overhead. I jump in, build your strategy, optimize your brand, and help you drive growth—at a fraction of the cost.
A Custom Game Plan—Built for YOUR Business
Forget cookie-cutter marketing plans. I craft a strategy designed specifically for YOU—whether you need a total brand overhaul, a marketing roadmap, or a leader to get your team on track. And the best part? We scale up or down based on your needs!
Ready to Explode Your Growth?
Marketing isn’t a “nice-to-have.” It’s the backbone of your business. If you’re serious about growth, you need a rock-solid strategy and an expert at the helm.
Let’s talk and map out a plan to take your business to the next level!
A Fractional CMO gives you years of experience at a fraction of the cost of a full time marketing staff member.
Compare the Costs
Dollar for dollar, a Fractional CMO delivers far more value than hiring a full-time executive. or a part time marketing staffer.
With a full-time CMO costing $150K–$250K per year, plus benefits, you’re paying a premium for leadership you may not need every single day. Hiring a part time staffer costs $30,000 plus benefits and overhead but you only get limited skills and expertise.
A Fractional CMO, on the other hand, gives you the same strategic expertise, vision, and leadership—but at a fraction of the cost, only when you need it. You’re not just saving money; you’re maximizing impact, ensuring every marketing dollar is spent wisely, and getting high-level guidance without the full-time overhead. More strategy, less cost, bigger results!
Compare the Benefits
Hiring a fractional CMO allows businesses and non-profits to tap into all these skills without needing to hire multiple employees.
Scalable and Flexible
Marketing needs can fluctuate throughout the year. A full-time employee may not have enough work during slower periods, while a part-time employee may not have enough capacity during busy seasons (such as Giving Tuesday or year-end fundraising). A fractional marketer offers scalability — increasing or decreasing hours and scope based on seasonal needs.Fresh Perspective and Industry Insights
Fractional marketers typically work with multiple organizations, which gives them exposure to different strategies, trends, and best practices. This allows them to bring new ideas and creative approaches to a non-profit’s marketing efforts — something an in-house employee focused solely on one organization might miss.Avoiding the Overhead Costs
Hiring a full-time or even part-time employee comes with added costs beyond salary, including:
Payroll taxes
Health and dental benefits
Vacation and sick days
Office space and equipment
With a fractional marketer, these overhead costs are eliminated since they operate as an independent contractor.
Faster Time to Value
Fractional marketers are experienced professionals who can hit the ground running with minimal training. In contrast, onboarding and training a new employee can take several months before they reach full productivity.
Know where to focus your time and your donors’ money
Get more done in less time by ensuring you have your marketing expertise in place
Broaden your reach and create an even greater impact!
Tailor the CMO Services you Need
With a Fractional CMO You have Access to Specialized Skills
A single in-house employee may have skills in either copywriting, graphic design, or social media — but rarely all three. Fractional marketers often bring a broad skill set, including:
Copywriting – Crafting compelling donor appeals, newsletters, and social media posts.
Graphic Design – Designing professional, visually appealing assets for web, social media, and print.
Brand Management – Ensuring consistent tone, messaging, and visual identity across all platforms.
Email Marketing – Writing and optimizing email campaigns to engage donors and increase conversions.
Social Media Strategy – Developing a content calendar and creating engaging social media posts.
StoryBrand Knowledge – Telling the non-profit’s story in a way that connects emotionally with audiences and inspires action.
copywriting
graphic design
brand management
email marketing
social media strategy
Storybrand knowledge
Stop wasting time, energy and money spinning your wheels, trying to figure it out as you go.
You need a customized marketing strategy to help your business achieve the success it’s capable of.
Non-profits need to present a polished, professional brand to attract donors, volunteers, and partners. However, hiring a full-time marketing employee with the right skill set is often financially out of reach. A fractional CMO offers the ideal solution — providing senior-level expertise in copywriting, design, social media, email marketing, and brand strategy — at a fraction of the cost.
By investing in a fractional marketer, non-profits can achieve greater marketing impact, maintain a consistent brand presence, and ultimately drive better fundraising and community engagement outcomes — without the financial strain of a full-time hire.
What We Can Do Together
Mission Alignment
Is your marketing optimized to achieve your mission? This is an important first step. If you don’t know where you are going or what success looks like, you may be at risk of going off course. We’ll revisit your marketing strategy with your leadership team to ensure everyone is on the same page and working towards the same goals.
Strengthen Your Nonprofit
With a strategy in mind, you are ready to start execution. The Fractional CMO has the six areas of skills you need for optimal execution to deliver your brand and identify to you donors and partners.
Grow Your Impact
As your organization starts to implement best marketing practices and your team finds its groove, you will start to see the impact you always wanted to have.
Nonprofit Services
Fractional CMO - is your marketing and communications delivering the best image to your donors and partners? If not, your organization is missing out on potential donations.
2 day executive workshop to create your strategic marketing strategy, goals, and outcomes. $7,500
Working with a coach is easy
SCHEDULE A CALL
In a 30-minute call, you and I will talk about where you want your nonprofit to go and what’s holding you back.
GET A CUSTOMIZED PLAN
I will send you a custom report about how we’ll work together with expert coaching to enhance your nonprofit.
TRANSFORM YOUR BUSINESS
Start achieving results and success, and transform your nonprofit into a well-oiled machine. You will move from chaos to efficiency, from confusion to confidence.
